Company

BORA Vertriebs GmbH & Co. KG is an internationally active manufacturer of innovative premium kitchen appliances headquartered in Raubling (D). The company develops products that combine design, function, and experience – under the brand promise "More than cooking."

Since 2007, BORA has pursued the goal of redefining the kitchen as a living space. Today, more than 750 employees work at locations in Raubling, Niederndorf, Sydney, and the flagship store in Herford. BORA products are available in more than 40 countries worldwide.

Challenge

BORA has experienced strong growth in recent years – both through product line expansion and international market development. This led to several challenges:

• Customs topics were deprioritized due to other growth-related priorities

• Ongoing internationalization in procurement and sales requires increased customs expertise

• Manual classification was time-consuming and difficult to align with tight timelines

• Legacy data in the system made consistent and clean classification more difficult

Solution

With traide AI, BORA was able to introduce a straightforward, intuitive solution that was ready to use immediately:

• Ad-hoc classification of a wide variety of items in seconds (even with a complex assortment)

• Interactive communication with traide AI for comprehensible, reliable results and decisions

• Mass upload tailored to BORA for fast, demand-driven item classification

• High user-friendliness - easy to operate even without prior experience

Results

The introduction of traide AI brought noticeable improvements in several areas:

• Accelerated classification of diverse items

• Improved processes in item creation, especially for new products

• Cost savings in procurement through early classification

• Increased security in export control and compliance issues

• Reliable and robust results through interactive dialogue with traide AI

Why traide AI?

BORA chose traide AI because the solution is immediately deployable and works without technical effort:

• Immediately accessible – no interfaces, no programming required

• Intuitive, user-friendly operation

• Interactive process, where the correct customs tariff number is collaboratively determined

• Individually adapted, e.g., for mass uploads for larger volumes of data

Conclusion

“traide AI gives us security in customs classification, saves a lot of time, and the implementation was straightforward and extremely flexible.”

– Theresia Reff, Logistics Specialist, BORA

Thanks to traide AI, BORA was able to modernize customs processes efficiently and flexibly – without technological entry barriers. The solution integrates seamlessly into existing workflows, increases security in customs classification, and significantly saves time.