Company

zooplus SE is a leading European online retailer for pet supplies. The company offers a wide range of pet food, care products, accessories, and other items for dogs, cats, birds, small animals, and fish.

Challenge

Before partnering with traide AI, Zooplus managed customs classification through an external partner. This led to:

• Less control and transparency in the process

• Additional costs

• Longer response times

• Limited flexibility in operations

For a company with a wide product range, this situation was unsustainable in the long run.

Solution

With traide AI, zooplus now handles customs processes internally—more efficiently and transparently than before:

• Greater transparency and control in the entire customs classification process

• Direct learning effect for employees developing a deeper understanding of the assortment

• Cost reduction by eliminating external service providers

• Faster processing: from a whole day to just a few hours—depending on the number of items

A decisive advantage: All relevant information is available on one page within seconds. vZTA matches for similar items increase safety, while the integrated Google search enables quick verification of manufacturer information.

zooplus was particularly impressed by the depth of AI reasoning: In the classification of pet food, traide AI detects, for example, starchy ingredients or dairy components, rejects incorrect customs tariff numbers, and provides clear justification.

Results

Since its implementation, zooplus has benefited from measurable improvements:

• Significantly shortened customs classification processes: from a whole day to just a few hours

• More efficient use of internal resources

• Lower process costs

• Increased safety and accuracy in classification 

Why traide AI?

For zooplus, it was crucial that traide AI not only automates processes but also delivers real added value:

• All information is centrally available and retrievable within seconds

• vZTA matches provide additional security

• The AI provides traceable reasoning and justifications

• Flexible adaptation to different customs requirements

• Intuitive use through the traide Platform

Conclusion

“traide AI gives us more control, saves time and costs, and enhances our product knowledge.”

– Sabri Alidzhan, Senior Customs Specialist at zooplus 

traide AI enables zooplus to perform quick and secure customs classification in-house and has thus become an integral part of daily operations.