Company

Hirschmann Automotive is an international automotive supplier focused on the development and production of electrical and electronic components and parts for the automotive industry (e.g., connectors, high-voltage applications, fineblanking and bending technology…). The company employs approximately 7,000 people across eight production sites and several sales offices worldwide.

Challenge

The manual customs classification of products was time-consuming and required specific expertise. Depending on complexity, the customs classification of individual items took up to 20 minutes. Different interpretations within the team led to inconsistencies in the customs classification. At the same time, there are only few experts in the field of customs—the resource commitment was correspondingly high.

Solution

With traide AI, Hirschmann Automotive was able to make the customs classification more efficient and structured. The AI-supported classification offers transparent decision bases with documented justifications, thereby creating trust and traceability in the process. Customs experts are specifically supported—allowing more time for strategic tasks in foreign trade.

Results

The impact on daily work is significant:

• Reduction of customs classification time by at least 30%

• Higher data quality in foreign trade master data

• Risk reduction due to incorrect customs classifications

Why traide AI?

traide AI combines customs expertise with modern AI technology. Crucial for Hirschmann Automotive was the combination of professional expertise, technological advancement, and dedicated collaboration with a motivated start-up.

“It’s not the AI that takes center stage, but the requirements in the field of customs—that makes traide AI a jackpot for us.”

- Elke Küng-Passamani, Global Leader Transport & Customs

Conclusion

Hirschmann Automotive illustrates how modern technology and customs expertise can go hand in hand. The intelligent combination of human expertise and artificial intelligence not only enables faster decisions but also greater security and consistency in customs processing.

The future of customs classification lies in the collaboration between humans and machines. AI complements the expertise of customs experts and creates an intelligent balance between experience and data-based precision.

- Elke Küng-Passamani, Global Leader Transport & Customs