Company

zooplus SE is a leading European online retailer for pet supplies. The company offers a wide range of pet food, care products, accessories, and other items for dogs, cats, birds, small animals, and fish.

Challenge

Before collaborating with traide AI, Zooplus handled customs classification through an external partner. This led to:

• Less control and transparency in the process

• Additional costs

• Longer response times

• Limited flexibility in operations

Especially for a company with a wide range of products, this state was not sustainable in the long run.

Solution

With traide AI, zooplus now handles customs processes themselves – more efficiently and transparently than before:

• More transparency and control throughout the entire customs classification process

• Direct learning effect for employees developing a deeper understanding of the assortment

• Cost reduction by eliminating external service providers

• Faster processing: from a full day to just a few hours – depending on the number of items

A decisive advantage: All relevant information is available on one page within seconds. vZTA hits for similar articles increase security, while the integrated Google search enables quick verification of manufacturer information.

Zooplus was particularly impressed by the depth of AI reasoning: In the classification of pet food, traide AI recognizes, for example, starchy ingredients or dairy components, rejects incorrect customs tariff numbers, and provides a clear rationale.

Results

Since the introduction, zooplus has benefited from measurable improvements:

• Significantly shortened customs classification processes: only a few hours instead of a whole day

• More efficient use of internal resources

• Lower process costs

• Increased safety and accuracy in classification 

Why traide AI?

For zooplus, it was crucial that traide AI not only automates processes but also delivers real added value:

• All information is central and retrievable in seconds

• vZTA hits provide additional security

• The AI delivers traceable reasoning and explanations

• Flexible adaptation to different customs requirements

• Intuitive usage via the traide platform

Conclusion

“traide AI gives us more control, saves time and costs, and enhances our product knowledge.”

– Sabri Alidzhan, Senior Customs Specialist at zooplus 

With traide AI, Zooplus was able to not only accelerate and lower the cost of customs classification but also build internal knowledge and significantly increase security in all decisions.